Who is Lawrence Whittle? - Global Technology Executive

Early Career and Rise in Technology Sector

Lawrence Whittle's professional journey began in Ashby de la Zouch, Leicestershire, United Kingdom, where he served as a Sales Manager at C P Business Solutions, a division of Misys plc, from 1989 to 1992. Misys plc, now known as Finastra, is a notable software company providing solutions to the financial services industry. Whittle was responsible for the existing customer sales team, focusing on CPG industry planning software.

Leadership in European Operations

In May 1992, Whittle transitioned to Marcam, a company specializing in Manufacturing Execution Software with a focus on Pharma, CPG, and Chemical industries. As VP Europe, he held overall P&L responsibility for European operations until December 1998. Marcam was later acquired by Invensys, a global technology company that designs and manufactures systems and software for the automation and control of industrial processes.

Venture into Collaboration Software and IPO

Whittle's next significant role was as VP EMEA at Centra Software from January 1999 to December 2002, in Maidenhead, Berkshire, United Kingdom. Centra Software, which specialized in collaboration software, went public on Nasdaq in 2000. Whittle managed the European operations and contributed to the company's growth until it was acquired by Saba Software in May 2006.

Expansion into Retail and Financial Services

From June 2003 to October 2005, Whittle served as VP European Operations at ProfitLogic, a company focused on Price Optimization and Analytics for the retail sector. He managed the P&L for European operations until the company was acquired by Oracle in August 2005. Following this, he joined Nomis Solutions as Managing Director and VP International, where he led the European business for the financial services pricing software provider from November 2006 to June 2008.

CEO Roles and Company Acquisitions

Whittle's first CEO role was at M-Factor, Inc., a company providing Marketing Analytics with a CPG Industry Focus, from June 2008 to January 2011. The company was later acquired by DemandTec in 2011. He then moved on to Model N, where he served as Chief Sales and Marketing Officer from January 2011 to July 2013. Model N, which focuses on Revenue Management and Analytics in Life Sciences, went public on the NYSE in 2013.

Driving Growth at Parsable and Persado

In November 2016, Whittle joined Parsable, a Connected Worker Platform, as Chief Revenue Officer and later became the CEO in September 2017. He was instrumental in raising Series C and D funding, totaling $105 million. Concurrently, he served as Chief Revenue Officer at Persado, a pioneer in Marketing Language Engineering, from July 2013 to November 2016, and continued as a Strategic Advisor from November 2016 onwards.

Current Leadership at Verana Health

Currently, Lawrence Whittle is the President at Verana Health, a company that accelerates medical research by empowering the healthcare community with data insights. He started as Chief Commercial Officer in July 2022 and transitioned to President in September 2023. Verana Health has exclusive real-world data partnerships with medical societies and uses its VeraQ™ engine to transform EHR data into a quality data asset, Qdata™, to power Insights Solutions.

Throughout his career, Lawrence Whittle has demonstrated a passion for transformational technologies and has been a key figure in driving digital transformation across various industries. His global experience and leadership have contributed to the success of multiple companies, leading to IPOs, acquisitions, and significant funding rounds.